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11 Most Important WordPress’s Revenue Model?

page, wordpress, revenue model,revenue

WordPress is an open-source software. This means that anyone can see the code and contribute to the software to make it better. It’s the contributions by thousands of independent people from across the world that built WordPress to what it is today.

Revenue of wordpress is based on following:

1. Web Hosting – WordPress provides web hosting to major businesses such as the Wall Street Journal’s All Things D, CNN, TechCrunch,, and others. The monthly cost of WordPress VIP Hosting is $15,000 per month.

2. Google AdSense- Google AdSense advertising may appear on free blogs from time to time, with the ad money going to WordPress. Only if all three of the following conditions are met will Google ads appear:

The visitor’s browser is not Firefox.
If he has a WordPress account, he has logged out of it.
The referring site isn’t a WordPress-based website. You won’t see any Google Ads if you go to from

Even under these circumstances, the revenue earned from running Google AdSense advertising on a blog might be significant, given that they receive approximately a billion page visits every month.

3. Premium WordPress themes – The WordPress themes directory has premium themes ranging in price from $50 to $100. Automattic receives a commission for each sale of these GPL compatible themes produced by third-party WordPress developers.

4. Premium Accounts – While anyone can create a blog on for free, you’ll have to pay a monthly price if you want more storage space for your multimedia files or if you want to use a custom web domain instead of the usual sub-domain.These are high-end options.

5. Web Host Recommendations – recommends a list of third-party web hosting companies where you can pay to self-host your WordPress blog(s). Because these are all referral links, Automattic receives a percentage for each sale.

In reality, if you search for “WordPress Hosting” on Google (a very competitive keyword term), the first sponsored link on the Google results page is funded by WordPress itself, and it says “Top 5 WordPress Web Hosts – Chosen by the WordPress blogging software creators.”

6. WordPress Support – If you’re having trouble with WordPress (or WordPress MU) and the free support forums aren’t helping, try joining Automattic’s Support Network. The WordPress development staff will assist you in resolving issues with your WordPress system, with a response time of as little as 6 hours. This service is designed for Enterprise users prepared to pay between $2.5 and $5,000 per year for assistance.

7. Poll Daddy – I’m not sure whether Matt mentioned this, but Automattic offers a commercial version of Poll Daddy that allows you to have an unlimited amount of questions in each survey and removes the Poll Daddy branding from your polls and surveys.

8. Guided Transfers – If you want to relocate your blog to, Automattic offers a service called Guided Transfers to assist you. For the transfer, they impose a one-time cost of $119.

9. VaultPress — If you want to backup your WordPress blog to the cloud automatically, Automattic’s VaultPress service can help. They will backup your WordPress blog in real-time and inform you of potential security risks for as little as $15 per month.

10. VideoPress – The VideoPress WordPress plugin allows you to store videos and audio files on your own site. There are no bandwidth or video duration restrictions, the videos are supplied without advertisements, and HD playback is available. The annual fee begins at $60.

11. Automattic Kismet – You don’t often notice spam in your blog articles since Automattic Kismet (Akismet for short), the best spam protection plug-in for WordPress, filters it everything.