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What is SEO in the context of digital marketing?

Search Engine Optimization (SEO) is a term that refers to the process of optimising It is the technique of obtaining visitors through search engines’ free, organic, editorial, or natural search results. Simply said, it’s the term for any operation aimed at improving search engine ranks. It’s essentially website quality control in many ways for SEO in the context of digital marketing.

Image search, local search, video search, and news search engines are all examples of search engines that SEO may target. A solid SEO plan can assist you in effectively positioning your website to be seen at the most essential stages in the purchase process or when customers want your services.

Crawlers of search engines

Crawlers are used by the top search engines, such as Google, Bing, and Yahoo!, to discover pages for their algorithmic search results. Sites that are linked from other search engine indexed pages are located automatically and do not need to be uploaded.

When crawling a site, search engine crawlers may consider a variety of variables. The search engines do not index every page. The distance between pages and the site’s root directory may also influence whether or not they get crawled.

Important Notes

In order to guarantee that your brand is well-positioned in search engines, you should keep the following criteria in mind:

  • Search engines seek to help consumers find what they’re searching for as quickly as possible by directing them to websites and material that are most relevant to their needs. This is decided by the substance of your site, the speed with which it loads, the frequency with which it is referred to from other reliable online sites, and the user experience, which includes design, navigation, and bounce rate.
  • Keyword stuffing, purchasing links, and a terrible user experience are all things that search engines dislike (too many ads and high bounce rates).
  • The name of your domain is crucial to your entire branding. Use sub-directory root domains (example.com/events) instead of sub-domains as a recommended practise (events.example.com). Other domain name best practises include using consistent domains and keywords in the URL.
  • Optimize for a variety of outcomes. Focus on mobile and tablet optimization, as well as other media, in addition to desktop optimization.
  • Title tags and meta descriptions should be used in all of the site’s content. Although meta tags aren’t as crucial as they once were, if you do use them, be sure they’re properly structured.